Marketing Automation Specialist
full time employee
Royal Oak, MI
Employment Type
full time employee
Are you passionate about marketing? Do you love diving into Data? Are you detail oriented? If you answered yes, we need to talk! Career Now Brands has just opened a role as a marketing automation specialist. We need a strategy-savvy marketing pro that can help our MarTech team take it to the next level.
The ideal candidate has experience building reports and campaigns within Braze, audience retargeting, and reporting. Experience working within a cross-functional team environment is a must. They are passionate about applying data and out-of-the-box strategies to improve marketing campaigns.
What you will do:
Objective: As a Marketing Automation Specialist at our lead generation company, you will leverage Braze technology to create, manage, and optimize our automated marketing campaigns to drive lead acquisition and engagement.
Key Responsibilities:
- Design and implement effective marketing automation strategies using Braze to enhance campaign performance and achieve specific business goals.
- Develop and maintain automated marketing workflows that nurture leads through personalized, targeted content.
- Monitor and analyze campaign performance to identify trends, measure effectiveness, and recommend improvements.
- Execute A/B testing for various campaign elements, including timing, messaging, and creative content, to optimize conversion rates and overall campaign success.
- Collaborate closely with sales and marketing teams to ensure alignment on objectives and seamless execution of campaigns.
- Stay updated on Braze's latest features and best practices to improve campaign strategies continuously.
Qualifications:
- Proven experience with marketing automation platforms, particularly Braze.
- Strong analytical skills and experience with performance metrics and data analysis.
- Excellent communication skills and the ability to work collaboratively across teams.
- Creative thinking with attention to detail and a problem-solving attitude.
- Strong background in data analysis and statistical methods, particularly as applied to marketing analytics.
- Experience with marketing automation tools, preferably Braze, and familiarity with dashboarding tools such as Tableau.
- Excellent organizational and project management skills, with the ability to manage multiple priorities in a dynamic environment.
- Keen attention to detail and a drive for precision in all data reporting and analysis.
What you will need:
- Process-oriented and analytical way of thinking
- At least 3+ year(s) marketing experience
- At least 6+months of experience using Braze
- Experience working in a cross-functional team
- Experience with project management
- Experience using Tableau
- Experience in implementing new processes
- Experience with audience retargeting
- Familiarity with Google Analytics
Career Now Brands brings creative marketing solutions to recruitment and enrollment practices in the trucking, education and job distribution industries. Our flagship products - CDL Job Now, Career School Now and RocketPost - help build our clients' businesses while impacting millions of lives by boosting employment and enrollments across the U.S.
Career Now Brands is an equal-opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.