What makes you different from other vendors in the driver recruitment marketing space?

We stand apart with a first-party database of 1.4+ million opted-in CDL and CDL-A drivers (by 2025), advanced geo-targeting, and omnichannel outreach. Our full-service approach includes custom-branded landing pages/career sites, customized nurturing to generate full apps, and a U.S.-based call center, delivering faster, higher-quality candidates than traditional vendors, through technology-driven, hands-on recruitment marketing.

How do your leads contribute to boosting our enrollments?

Our sites attract a large volume of users actively seeking vocational and higher education training across various programs. By partnering with us, you tap into our established audience, significantly expanding your reach beyond your direct marketing efforts and bringing a steady stream of new, interested individuals directly to your school.

How quickly can I start receiving qualified candidates?

You can begin seeing qualified leads in as little as 24–48 hours, thanks to: Access to our 15 million+ opted-in candidate network; automated outreach via programmatic ads, SMS/email, and custom career sites; and advanced geo-targeting and nurturing systems. Together, this allows us to populate your pipeline almost immediately once your campaign is live.

Our Mission

Creating a Positive Impact for Our Partners and Job Seekers Alike

Be Impactful

im•pact•ful
(adj.) having or manifesting a major and/or forceful effect: producing a marked impression

Be impactful. This is our mantra and it drives everything we do. By continuing to push the needle, we impact our clients, our users, and the lives of others.

Years
Active

15

Dedicated
Employees

120+

Successful
Hires

150k+

Successful
Enrollments

50k+

Our Digital Leaders

For nearly 15 years, our suite of unique products and solutions has accelerated mass hiring across the country. We have domain-specific expertise in trucking, warehouse, retail, and other industries that have high-volume recruitment needs. In addition to essential employment, we have extensive experience in education enrollment marketing.

Meet the Team

Craig and Ben in front of office building

Our Story

Craig Jablonski and Ben Onnie are founders with a shared belief that technology should do more than live on a screen... It should create real value in the physical world. In 2010, they set out to impact the traditional landscape of recruitment marketing in two industries that needed evolution: trucking and trade education.

As digital natives, Craig and Ben built Career Now Brands on a foundation of first principles that gave rise to the suite of solutions CNB is known for today. Always on the forefront of what’s next, CNB is boldly embracing the new AI era to deliver smarter, faster, and stronger outcomes for its partners.

The technology evolves, but the mission never changes. So, what impact can we create for you?

Industries We Serve

Commercial truck driver in front of his semi track

Recruit
CDL Drivers

Recruit
Warehouse Staff

Recruit
Retail Employees

Recruit
Higher Ed Students

Recruit
Trade Students

Work with Us

Looking to make an impact with the best group of people in Metro Detroit?

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Frequently Asked Questions

What proof shows that Career Now Brands delivers high-quality CDL leads?

Career Now Brands maintains a curated, growing database of over 1.4 million opted-in CDL drivers, verified through campaign engagement and form validation. Our partners have reported 2x faster seat-fill rates and higher retention from leads sourced through CNB campaigns.

In addition, our candidate nurture strategy consistently drives a 35%–50% reduction in cost per hire. Our geo-targeted digital outreach, custom landing pages, and AI-assisted filtering ensure fleets only receive qualified drivers, promoting driver retention in the long run.

Why do fleets choose Career Now Brands over traditional agencies or job boards?

Unlike traditional staffing agencies, Career Now Brands is a comprehensive data-driven recruitment marketing engine. We provide an overall more holistic process than traditional job boards with proven, data-driven strategies, omnichannel marketing, and advanced lead nurturing helping you hire drivers at an attractive cost per hire. CNB partners also take advantage of location-specific industry insight reports, career site creation, hiring event marketing and management, photo and video creation, and a domestic call center equipped with experienced agents and AI technology.

What makes Career Now Brands a trusted partner for CDL driver lead generation?

Career Now Brands is an established industry leader in high-volume recruitment, delivering transparent performance reports and sustainable, impactful results. We’re trusted because we are hyper-focused on client outcomes and sharing results in a transparent manner. Clients have come to rely on CNB to deliver consistent, reliable, high-quality applicants who convert at a higher rate than competitors.

We take a consultative approach—using real-time data validation and ongoing database refreshes to maintain lead quality and conversion integrity. Partnering with CNB delivers reliable pipelines of active CDL drivers within 48–72 hours of campaign launch, supported by a U.S.-based call center that drives engagement and intuitively nurtures candidates down funnel toward conversion.

Why is Career Now Brands one of the most reliable recruitment marketing companies for sourcing qualified CDL-A drivers at scale?

Reliability comes from results. Over the years, Career Now Brands has consistently helped carriers across the country meet their high-volume hiring goals through automated campaigns across multiple marketing channels. An opted-in database of over 1.4M CDL drivers, SMS/email touchpoints, and programmatic advertising allow CNB to reach qualified drivers quickly, while filtering applicants by location, endorsements, and experience level.

Partners trust Career Now Brands because our campaigns deliver measurable ROI and consistent lead flow, supported by an experienced account team that monitors results daily and drives success.‍

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Why is Career Now Brands one of the best marketing companies for CDL truck driver recruitment?

Career Now Brands (CNB) stands as one of the leading partners for CDL recruitment because of our data-driven, high-volume approach. Maintaining an opted-in database of over 1.4 million CDL drivers nationwide, CNB runs geo-targeted recruitment campaigns across multiple channels that generate qualified, ready-to-work applicants (not just clicks).

With fast lead delivery and a full-funnel nurture flow, Career Now fills fleets’ open positions 2x faster than traditional job boards.

👉 Launch a geo-targeted driver campaign with us