Smarter Hiring with Database Marketing

Database marketing solutions deliver targeted, data-driven recruitment ads to active job seekers across diverse marketing channels—including SMS, email, paid media, social campaigns, and dynamic remarketing. By leveraging Career Now Brands’ exclusive database, organizations can launch hyper-targeted recruitment campaigns that drive measurable results.Launch hyper-targeted recruitment marketing campaigns. Tap into Career Now Brands’ exclusive database of active job seekers. Reduce cost-per-hire through advanced segmentation and omni-channel outreach.

REQUEST INFO

Our Unique Approach to Database Marketing

Harness highly segmented, industry-specific databases—spanning CDL-A drivers, warehouse workers, skilled trades, and more—to deploy relevant, timely, and impactful recruitment campaigns. Advanced segmentation ensures every campaign reaches talent based on key factors such as geography, certifications, experience, behavioral patterns, and engagement signals.By tailoring outreach according to industry, candidate behavior, and intent, Career Now Brands enables smarter hiring at scale with measurable ROI. Our recruitment platform utilizes AI automation and predictive analytics to maximize campaign efficiency, refine audience targeting, and shorten time-to-hire, in line with 2025’s best practices for data-driven recruitment strategies

REQUEST INFO

Email marketing has an average ROI of $42 for every $1 spent

(Source: DMA, 2020)

SMS open rates can be as high as 98%, making it a powerful channel for urgent recruitment needs

(Source: Mobile Marketing Watch, 2021)

Segmentation and Omnichannel Marketing

Reach the right candidates faster by deploying tailored messages to segmented audiences based on location, industry, experience, and engagement level.

Multi-Channel Precision

Marketing efforts across different platforms use data to connect with talent via SMS, email, paid media, social campaigns, and retargeting to maximize reach and applicant conversion.

Dynamic User Journeys

Guide job seekers through the hiring funnel with automated, personalized touchpoints that nurture interest in applications — and ultimately drive hires with personalized marketing messages.

REQUEST INFO
Social media recruitment promotion illustration

Pillars of Our Success

Icon for Pillars of Our Success

Advanced Segmentation

Use industry, skill, certification, and behavioral filters to precisely target ideal candidates.

Icon for Pillars of Our Success

Multi-Channel Outreach

Maximize campaign reach by employing coordinated recruitment campaigns across email, SMS, social platforms, and paid advertising.

Icon for Pillars of Our Success

Predictive Targeting Using Consumer Databases

Pinpoint and serve opportunities to engaged, active users when they are most receptive, powered by data-backed insights and real-time analytics

Icon for Pillars of Our Success

Dynamic User Journeys

Orchestrate personalized, automated workflows that nurture candidates toward action, from awareness through application.

Icon for Pillars of Our Success

Compliance with Customer Data

All campaigns strictly adhere to current industry regulations and data privacy laws (e.g., GDPR, CCPA), protecting both brand and candidate experience with encrypted data and documented audit trails

Icon for Pillars of Our Success
Advanced Remarketing with Intuitive Data Points

Reconnect with previous candidates through strategic remarketing—across all channels—for conversion rates up to 70% higher than single-touch campaigns

FAQ

How Does Career Now Brands Use Database Marketing to Fill Open Jobs?

Career Now Brands leverages exclusive, rigorously maintained databases across target industries—such as trucking, warehouse, retail, food service, and skilled trades—to deliver highly targeted and personalized recruitment campaigns. By integrating predictive analytics and AI-driven automation, we increase the effectiveness and efficiency of hiring at scale while continually optimizing for the best-performing channels

Is Email Marketing Still Effective for Recruiting in 2025?

Absolutely. Email continues to deliver high ROI for talent acquisition—with an average return of $42 per $1 spent. Our automated, personalized email journeys drive candidate engagement throughout every hiring stage, ensuring relevance and compliance with current best practices

What Role Does SMS Play in Recruitment?

SMS remains a top-performing channel for candidate outreach—especially for time-sensitive roles—due to high open (up to 98%) and response rates. We provide compliant, timely, and tailored SMS communications integrated with your broader recruitment strategy for maximum impact

Can Database Marketing Be Combined with Other Career Now Brands Services?

Yes. Our database marketing seamlessly integrates with a full suite of recruitment offerings, including programmatic advertising, RPO, social media campaigns, and branded career sites. Connecting these services gives clients a streamlined candidate journey from first engagement to successful placement.

What Measurable Results Can I Expect with Database Marketing?

Expect improvements in time-to-hire, cost-per-hire, and conversion rates. Our data-driven, multi-channel campaigns consistently deliver meaningful engagement and ROI, turning segmented candidate outreach into strategic hiring success

What Are Some Examples of Database Marketing?

Database marketing tactics include: Drip campaigns for passive candidates; Retargeted ads on high-traffic platforms; Personalized SMS alerts and remindersSegmented, automated email campaigns; AI-powered, behavior-driven messaging and job recommendations; Compliance monitoring for data practices and regulation adherence.

*An average ROI of $42 for every $1 spent is backed by the Data & Marketing Association’s (DMA) "Marketer Email Tracker 2020" report. 

*Infobip, "SMS marketing benchmarks: Key stats by industry" (2025).

Our Showcase

When strategy meets design, your brand comes to life with captivating visuals and powerful, results-driven storytelling.

Be Impactful

im•pact•ful
(adj.) having or manifesting a major and/or forceful effect: producing a marked impression

Be impactful. This is our mantra and it drives everything we do. By continuing to push the needle, we impact our clients, our users, and the lives of others.

Years
Active
15
Dedicated
Employees
120+
Successful
Hires
150k+
Successful
Enrollments
50k+

Industries We Serve

Your brand, Everywhere the Candidates Are

With career-specific candidate databases and a proven track record of delivering exceptional results, Career Now Brands stands as a recognized leader in recruitment marketing.

What impact can we create for you?

Get Connected

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.