Using both ad types together allows you to engage candidates throughout the hiring journey. Search ads attract active, motivated job seekers, while display ads re-engage site visitors or reach passive candidates via geotargeted networks and remarketing strategies. These approaches maximize brand touchpoints and drive applications from both active and passive talent pools.

Our team applies advanced keyword targeting in search ads, intent-driven segmentation, geo-targeted campaigns, and customized remarketing techniques. We continually refine campaign effectiveness using analytics on impressions, click-through rates, applicant quality, and cost-per-acquisition.

Search and display recruitment ads are ideal for high-demand and hard-to-fill roles including truck drivers, warehouse and logistics staff, skilled trades professionals, retail associates, and foodservice employees. Localized targeting also supports regional hiring priorities and expands candidate reach.

Remarketing displays targeted ads to users who previously engaged with your job postings but did not apply, driving them back to complete an application. Geo-fenced remarketing further boosts conversion rates by focusing on users in key locations.

Both ad types deliver notable value in recruitment marketing. Programmatic ad buying, proper targeting, and performance optimizing ensure your ad spend is efficient, reducing cost-per-hire and cost-per-application while maximizing results.

Search ads are paid advertisements triggered by user search queries, appearing above or below organic search results. Display ads are visually engaging placements delivered across thousands of websites, apps, and social channels, targeting potential candidates based on interests, locations, or past interactions.