Marketing Technology Specialist
Are you passionate about technology and marketing? Are you crazy about data? Do you have great attention to detail? If you answered yes, we need to talk! Career Now is searching for an Marketing Technology Specialist. We need a data-savvy marketing pro that can help our new MarTech team take it to the next level.
The ideal candidate has experience with digital marketing tools, email and SMS marketing strategy, email design, content creation, audience segmentation, and reporting. They are passionate about applying data and out-of-the-box strategy to improve digital marketing initiatives.
What you will do:
-Learn our current marketing strategy and develop/Implement improvement plans
-Build and deploy email marketing campaigns
-Analyze performance and deliverability
-Work with teammates to improve upon and create processes and workflows to enhance results and accommodate increasing volume
What you will need:
-Strong analytical thinking skills
-At least 2+ years of email marketing experience
-Experience with email coding (HTML)
-Experience with Mailchimp or similar
-Experience with audience segmentation
-Experience with omnichannel marketing
-Familiarity with Google Analytics
-Familiarity with Litmus
-Familiarity with ActiveCampaign
Career Now Brands brings creative marketing solutions to recruitment and enrollment practices in the trucking, education and job distribution industries. Our flagship products - CDL Job Now, Career School Now and RocketPost - help build our clients' businesses while impacting millions of lives by boosting employment and enrollments across the U.S.
This position will be in our new downtown Royal Oak headquarters. We recently renovated a large industrial warehouse into a modern, new office that embodies the culture and character of Detroit’s most innovative tech startup. To learn more about our company, please visit www.careernowbrands.com
Career Now Brands is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.