Paid Media Coordinator
full time employee
Royal Oak, MI
Employment Type
full time employee
At Career Now Brands, we are dedicated to transforming the way schools connect with prospective students. With a focus on innovative marketing solutions, we specialize in generating high-quality student leads through comprehensive digital strategies. Our team leverages advanced technology and industry insights to empower educational institutions, helping them attract, engage, and enroll students effectively. Committed to driving growth in the education sector, we partner with schools to enhance their visibility and reach in an ever-evolving landscape. Join us in making a meaningful impact on education!
The Paid Media Coordinator will be responsible for creating, managing, and optimizing Pay Per Click (PPC) advertising campaigns on Google Ads, as well as assisting with our social media marketing efforts. The ideal candidate is analytical, creative, and has a passion for digital marketing. You will play a crucial role in driving targeted traffic to our campaigns and helping schools achieve their enrollment goals.
Key Responsibilities:
- Develop, implement, and manage PPC campaigns across Google Ads to drive high-quality leads.
- Conduct keyword research and competitive analysis to identify opportunities for campaign improvement.
- Monitor and analyze campaign performance, making data-driven adjustments to optimize ROI.
- Collaborate with the marketing team to create compelling ad copy and visuals.
- Assist in the development and execution of social media marketing strategies.
- Stay up-to-date with industry trends, best practices, and platform updates.
- Generate regular reports on campaign performance and provide actionable insights.
Top Characteristics for Success:
- Analytical Mindset: Ability to interpret data and metrics, translating them into actionable strategies for campaign optimization.
- Attention to Detail: A meticulous approach to managing multiple campaigns, ensuring accuracy and effectiveness in ad targeting and performance.
- Creative Thinker: Strong creativity in crafting engaging ad copy and visuals that resonate with the target audience.
- Proactive Learner: Eagerness to learn and adapt to new tools, trends, and strategies in digital marketing.
- Team Player: Excellent collaboration skills to work effectively with cross-functional teams, ensuring alignment with overall marketing goals.
- Organizational Skills: Strong time management and organizational skills to juggle various projects and meet deadlines.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, or a related field.
- 1-2 years of experience in PPC advertising and social media marketing (internships included).
- Proficiency in Google Ads and social media platforms (Facebook, Instagram, etc.).
- Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.) is a plus.
- Strong written and verbal communication skills.
What We Offer:
- Competitive Compensation: We provide a strong salary package along with performance-based incentives.
- Comprehensive Benefits: Enjoy a robust benefits package that includes health, dental, and vision insurance, as well as retirement plan options.
- Professional Development: We are committed to your growth with opportunities for training, mentorship, and career advancement.
- Collaborative Environment: Work within a supportive team culture that values innovation and collaboration.
- Flexible Work Options: Benefit from flexible working arrangements that promote work-life balance.
- Impactful Work: Be part of a mission-driven organization making a significant difference in the education sector.
If you're passionate about digital marketing and want to make a meaningful impact in the education sector, we’d love to hear from you!