Paid Media Strategist

full time

Royal Oak, MI

Employment Type

full time

We are a dynamic recruitment marketing company seeking an experienced Paid Media Strategist to join our employment marketing team. The ideal candidate will have a proven track record of creating and executing effective paid media strategies across multiple platforms, specializing in Google Ads, to optimize ad spending and user acquisition. As a Paid Media Strategist, you will manage our paid advertising campaigns from concept to completion, ensuring they meet the company’s goals and objectives.

Key Responsibilities:

  • Google Expertise: Manage and optimize existing Google Ad campaigns, develop new Google strategies, and serve as a subject matter expert on the platform for internal stakeholders.
  • Strategic Planning: Develop comprehensive paid media strategies aligning with company goals, focusing on lead generation and maximization.
  • Campaign Management: Oversee the creation, execution, and optimization of paid campaigns across various channels, including but not limited to Google Ads.
  • Budget Allocation: Efficiently manage and allocate budgets across campaigns to ensure optimal spending while continually seeking opportunities to improve ROI.
  • Performance Analysis: Monitor and analyze campaign performance using key metrics to measure success, including CPC, CPL, ROI, and conversion rates. Utilize data insights to make informed decisions and adjustments to strategies.
  • Creative Collaboration: Work closely with the creative and content teams to develop engaging ad copy, visuals, and landing pages that resonate with the target audience and drive conversions.
  • Testing and Optimization: Implement A/B and multivariate tests to refine ad copy, targeting, and bidding strategies and ensure continuous improvement in campaign performance.
  • Market Research: Stay abreast of industry trends, competitor strategies, and the latest digital marketing tools and technologies to identify new growth opportunities.
  • Reporting and Communication: Provide regular reports on campaign performance to senior management and stakeholders, highlighting key successes and areas for improvement.


  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum of 5+ years of experience in a paid media or digital marketing role, with a strong focus on lead generation and/or user acquisition.
  • Applicants must possess comprehensive knowledge of various paid media platforms, with a strong 
  • emphasis on Google Ads, and experience managing search and display campaigns.
  • Proficiency in analytics tools, particularly Google Analytics, is essential.
  • Familiarity with additional platforms such as Facebook, LinkedIn, Twitter, and other programmatic job boards will be considered an advantageous bonus.
  • Proven ability to manage large advertising budgets and achieve significant ROI.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions. 
  • Excellent communication and collaboration skills, with the ability to work effectively across different teams.
  • Creative thinking and problem-solving abilities, with a keen eye for detail.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Relevant experience in the employment advertising industry.
  • Firm understanding of the full lead-generation funnel (click, lead, application, hire).
  • Established history of managing Google Branded Search campaigns.

Career Now Brands brings creative marketing solutions to recruitment and enrollment practices
in the trucking, education, and job distribution industries. Our flagship products - CDL Job Now,
WarehouseGig, Career School Now, and RocketPost - help build our clients' businesses while
impacting millions of lives by boosting employment and enrollments across the U.S.

To learn more about our company, please visit

Career Now Brands is an equal-opportunity employer and values diversity in the workplace. We
do not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national
or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant