Working More Leads with Less Recruiters

Working More Leads with Less Recruiters

In today’s hiring market, the demand for qualified drivers is higher than ever. With less resources and smaller teams, many carriers find themselves struggling. Hiring teams are stretched thin, tasked with managing more leads than ever before.

So, just how can fleets keep their seats full without over-extending their department’s budget? While there are undeniably many moving parts of the equation, many problems can be lessened or eliminated with smarter recruiting.

Key Ways to Maximize Leads with a Lean Team

Let’s take a look at some of the many ways teams can leverage technology and strategy to make this large driver market work for them.

Automate Different Touchpoints

Automated touchpoints can include sending personalized follow-up emails, triggering SMS alerts for new openings, along with scheduling interviews and setting reminders for those interviews. By automating these steps, recruitment teams are freed to focus on tasks requiring more hands-on attention. This could be interviewing top candidates or reviewing pre-screened resumes.

Partnering with Career Now Brands gives you access to automated marketing campaigns that streamline these processes and make CDL recruitment a breeze.

Prioritize Your Most Important Needs

With an influx of driver applications, it’s important to focus on your specific recruitment goals. Does your company have a stronger demand for reefer over dry van? Are you looking to expand regional routes or long-haul lanes?

By prioritizing leads based on the roles and regions that matter most to your business, recruiters can focus their efforts where they’ll have the biggest impact. This is also where lead scoring can come into play. Lead scoring is the practice of ranking candidates by how well they match your company’s current hiring goals. Businesses that use lead scoring cut their time-to-hire with candidate interactions that are strategic, targeted, and best align with overall business needs.

Improve Your Job Descriptions

Make sure your job descriptions are clear, straightforward, and written with SEO (search engine optimization) in mind. Job descriptions with strong SEO help attract higher-quality applicants by making your postings easier to find in search results. Carriers that take advantage of good SEO practices from the jump ensure their recruiters spend less time on unqualified leads and more time engaging with candidates who already pose as a promising fit.

Centralize with a Customer Relationship Management (CRM) System

A strong CRM organizes candidate interactions, applications, and recruiter notes in one organized hub. In today’s digital world of CDL recruitment, numerous leads can pour in from various channels. Carriers with a good CRM in place have found it easier to track driver-specific qualifications such as license class, endorsements, and experience, making it possible for recruiters to quickly match the right drivers with the right open jobs.

These are some of the most impactful ways fleets can do more with less manpower. Taking these steps ultimately leads to more qualified drivers moving through your hiring pipeline without the need to overhaul with extra recruiters.

How Career Now Brands Helps

When fleets experience a surge in driver applications, it can be overwhelming for HR teams to stay afloat. Career Now Brands not only simplifies recruitment processes, we collaborate with fleets to ensure they’re managing better, more engaged candidates that convert quickly into quality hires.

Let’s discuss your hiring goals and how our team can take your fleet further.

From Chaos to Clarity in CDL Recruitment

At the end of the day, managing a high volume of leads doesn’t have to mean cutting corners, or overloading your team. Make your leads work for you by recruiting smarter. With automation, strategy, SEO, and centralized systems, fleets can engage more qualified drivers, cut wasted effort and spend, and keep their seats filled.

With Career Now Brands’ full suite of recruitment solutions, carriers can put these strategies into action! Stay ahead of the curve in a competitive market. Contact us today to learn more.

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